A STUDY ON CONSUMER PERCEPTION TOWARDS AIRTEL BROADBAND IN AHMEDABAD CITY
Keywords:
Broadband, Airtel, Consumer, PerceptionAbstract
Consumer perception is a measure of consumer approach to products, services or brands. Though it has always been smart to keep the consumer happy, but consumer perception has become popular with the total quality movement in 1980. Consumer perception is a word, which shows how to meet the needs of a customer, or the way to overcome customer expectations. This study is primarily focused on understanding the level of consumer perception of Airtel broadband in Ahmedabad. In order to understand the level of customer preference in relation to Broadband connection and to provide better services to its customers, the results of this stock can be utilized by Airtel to increase their market share and brand image. This letter also attempts to understand the brand awareness, competitive power of the company and the problems faced by the customer, which helps the company to take appropriate measures to solve the problems. Ahmedabad city's 200 consumers have been targeted to understand and understand the perception of consumers towards Airtel broadband.
Downloads
References
Dr. Mohd Rafi Bin Yaacob, (2007) ‘Customer Satisfaction towards Broadband Services in Malaysia’ International Journal of Business, Humanities and Technology, volume 1 No. 2; September.
M.Muthumani, Dr. N. Thangavel, Dr. Y.L. Choundary (2007) ‘ Consumer preference on broadband connection and buyer behavior towards reliance in Chennai city’ Journal of Contemporary research in Management, July – December 2007.
Muhammad Sabbir Rahman, Md. MahmudulHaque& Abdul HigheKhan(2012) “A Conceptual Study on Consumers’ Purchase Intention of Broadband Services”, International Journal of Business and Management; volume. 7, No. 18; 2012 ISSN 1833-3850 E- ISSN 1833-8119 Published by Canadian Center of Science and Education.
Dr. PratyushTripathi Professor, VNS Business School, Bhopal Prof. Satish Kr. Singh Associate Professor, TIT-MBA, Bhopal (M.P.) “ An Empirical Study of Consumer Behavior towards The Preference and Usage of broadband Services in Bhopal” Current Trends in Technology and Science volume: 1, Issue: 2, September-2012, ISSN: 2279 – 0535.
ELENI KOUTRAS (2006), CONDUCTED “ A study on the use of broadband by generation Y students at two universities in the city of Johannesburg”
Telecommunication research group university of Colorado, “A study on estimating consumer preference for interest access services”
Chun-wangtsoua, chun-hsiungliao, “the study on investigating the antecedents od customer loyalty to broadband network services in Taiwan”, Asia Pacific Management Review 15(3) (2010) 413 – 433.
Abdur Rahman BRAC Business school BRAC university ,“ A study on customers satisfaction level of prepaid subscribers of airtel broadband in Bangladesh limited”
G.RAMDOSS, MEMBER FACULTY, VELS UNIVERSITY,“A study on customer satisfaction of broadband services in Tamilnadu, India”IternationalJournal on Global Business Management and Research, volume 1, Issue 2, march 2013.
Jennifer Blechar, ioanna D Constantiou and jandamsgaard (2006), European journal of marketing, April, volume 35.
Rajan (2005) study on broadband in rural areas. Journal of Consumer Marketing, volume.18.
V.Varatharaj Asst.professor in management, S.Vasantha Associate professor in management, R.Varadharajan associate professor in statistics, school of management studies, VELS university, “An empirical view on customer perception and satisfaction towards BSNL broadband connection in Chennai city” RVS Journal of Mnagement, volume 5, No 1, July 2012.
